The Definitive Guide to Solo Ads For 2022
Companies spend significant amounts of their budget on their digital marketing campaigns – but just how much?
By the end of 2021, global ad spending was predicted to reach $389 billion, a 17% increase from the year before.
Companies around the world scrambled to build their digital presence after the pandemic redefined the marketplace. Now, digital marketing has become the key to any successful business strategy.
But is it possible to reach your business marketing goals without surpassing your budget?
With solo ads, the answer is a resounding yes!
If you’re interested in learning more about how solo ads can transform your business model, you’re in the right place. Keep reading to learn about how solo ads are a great digital marketing move for your company.
What Is a Solo Ad?
Solo ads, also called email blasts, are advertisements that you buy from email list owners. Companies purchase solo ads to reach audiences that they may otherwise not have access to.
Solo ads, as their name implies, consist of one advertisement that is sent to prospects. Your company will be the sole focus of any solo ad.
While businesses often purchase solo ads, they’re the most popular among information marketers and affiliates.
Here’s the basic solo ads process.
1. You search for a solo ad seller or find a solo ads list.
2. You reach out to the owner to buy a list.
3. The site will usually offer you a promised click rate or a certain number of subscribers that the email will be sent to.
4. If the ad runs well, you’ll convert new leads at a fraction of the cost of other advertising.
Running a solo ad is simple, which is why it’s become popular as a digital marketing strategy.
Who Benefits From a Solo Ad
Almost any business can benefit from a solo ad campaign among its business advertisement strategy.
Marketers With Different Budgets
Solo ads are great because they can be adapted to your budget.
Have a few hundred dollars? You can run a successful solo ad campaign.
Have a few thousand dollars? You can run an even more successful solo ad campaign.
At 10 Dollar Solo Ads, you only need $10 to run a solo ad campaign that reaches thousands of relevant prospects.
A Market With Expensive Pay-Per-Click Rates
Running an ad on Facebook or Google can be effective, but it can get costly quickly.
A solo ad campaign from a credible company will be sent to thousands of targeted customers, many of which who will take interest in your product and click on the email. As a result, your cost-per-click will be much lower than through other methods.
A Niche That’s Oversaturated
If you’re trying to sell a product in an industry as oversaturated as the fitness or fashion markets, you’ll have to compete with thousands of alternatives.
Solo ads can help you deepen your market penetration by reaching an audience that may otherwise be blind to your company.
If You Need Traffic Sent to a Page Quickly
No marketing effort is magic, but solo ads work a lot faster than traditional digital campaigns would.
If you don’t have time to write quality blog posts, focus on an SEO strategy, or drive organic traffic to your site, solo ads will send you leads at an accelerated rate. You can expect to see results within a few days.
If You’re About to Launch a Product
When you have an established customer base, you can count on a steady stream of ROI from your marketing efforts.
But when you’re about to launch a new product, more is better. You can hope that your new item will sell out in a matter of days, but it may not generate the reaction you were looking for.
Solo ads will spread the word about your launch and bring in more demand when your product needs heat.
Finding Legitimate Sources
When all goes well, solo ads are a great way to broaden your reach at a low cost. However, solo ads can go south if you don’t take proper precautions.
Here are a few of our internet marketing tips for finding a credible solo ad company.
“If it sounds too good to be true, it probably is.”
This cliche phrase is a cliche for a reason: marketers everywhere are looking for a quick fix to generate returns instantly with little work.
Successful marketing efforts take time. While solo ads often provide returns more quickly than other marketing efforts, they’re not instantaneous.
Solo ads can give your business thousands of new leads. They cannot, however, promise an increase in sales. Be wary of any solo ads company that guarantees sales or swears that you’ll make more revenue after purchasing its email list.
Start Small
While you can choose to spend a large amount of your marketing budget on solo ads, no solo ads company should require you to spend thousands of dollars on a campaign.
The entire premise of the solo ads method is its affordability.
At 10 Dollar Solo Ads, you can purchase a monthly solo ad for just $10 a month, or a weekly solo ad for $10 a week. Even our deluxe advertisement option costs no more than $20 an ad.
Look for Quality Customer Service
If a solo ads company sells you its email list and then just disappears, you may be dealing with an unreputable source of information.
Make sure your solo ads company offers fast and friendly customer service both throughout and after your ad campaign.
Our customer service is available 7 days a week to assist you with your ads campaign. Using our service portal is intuitive and emailing us is a breeze.
Don’t Send Daily Mail
A successful solo ads campaign will intrigue customers, not annoy them. A knowledgeable solo ads company won’t promise a daily ad campaign.
Instead, it will help you decide whether you want to focus on a monthly or weekly campaign. In some cases, a bi-weekly strategy can also be effective.
Find Out About the List
Some solo ad lists are built with less-than-ideal methods. This means that they target customers who have no interest in your product, or worse, feel that their privacy is being violated.
A credible solo ads company will be happy to explain who is on their lists. While they won’t give away all of their secrets, they won’t hide from your questions and concerns.
At 10 Dollar Solo Ads, we create email lists from individuals who have already expressed interest in your industry. Our opt-in campaigns give all prospects the freedom to stop receiving ads.
Learn About Analytic Tools
You should be able to see how successful your solo campaign is. Your solo ad company should offer stats about the success of your campaign.
The most trustworthy measuring tool for a solo ads campaign is a third-party source. You’ll be able to track your campaign in real-time and be confident that the information is accurate.
Complementary Ways to Advertise
Solo ads are just one part of a holistic digital marketing campaign. Make sure to integrate other advertising methods into your strategy.
Banner Ads
Like solo ads, banner ads can send targeted traffic to your website. Banner ads are great for complementing your solo ad campaign because they will showcase your website on an already trusted platform.
Prospects who may be wary of an email from an unknown entity will be much more likely to trust your website if it appears on another website that they use frequently.
Social Media
Today 7 in 10 Americans use social media to connect with each other. That’s more than 230 million people.
Optimize the reach of your solo ad campaign by adding social media marketing into the equation. Users who see your solo ad campaign followed by an Instagram advertisement may be convinced.
And for the prospects who never see your solo ad campaign in the first place, Facebook may attract their attention.
Search Engine Optimization
You may not think of your website’s position on a search engine page as an advertisement, but it is.
Searchers who see your website on the first page of a search engine will be significantly more likely to click on that web page. Even if your website is the first result on the second page, you’ll lose countless leads.
An SEO (search engine optimization) strategy will complement your solo ads campaign by showing leads that you’re a consumer favorite. A website that appears on the first page of the search results instantly seems more credible.
Get Started With Solo Ads
Transforming your lead generation process is only $10 away. With 10 Dollar Solo Ads, you can reach a new audience and exceed your conversion rate for a fraction you would spend on any other digital marketing effort.
Contact us today to learn more about starting a solo ad campaign. We can help you decide which solo ads strategy will work best for your business, and we’re happy to assist you along the way.