Email marketing solo ads are a great way to promote your business and generate leads. You can use them for all sorts of purposes, including lead generation, finding new customers or building traffic to your website.
After writing a great advertisement, for instance, you’ll need somewhere to send it. Look no further if you’re looking for a way to grow your email list.
If this sounds confusing, no worries. You’re in the right place to get up to speed.
Email marketing is a powerful tool for any business. However, it can get expensive working with a standard lead service. Here’s where solo ads come to the rescue.
If you want to know more about email marketing solo ads and how they work, keep reading.
What Are Solo Ads?
You may want to build your email list fast. Alternatively, you may need to get the word out quickly about an upcoming product launch. In either case, you can get it done with email marketing solo ads.
In short, they’re a type of email-based advertisement. You’d buy the email list from an email list owner.
Usually, you’ll send out your email advertising methods as a dedicated email. This is a great feature of email marketing solo email advertisements. They’re all about your business.
Many kinds of businesses make use of solo ads. They’re quite popular among affiliate marketers. They’re also popular among businesses that sell information.
Do you want to get all of the benefits email marketing has to offer? If so, then solo ads allow you to reach out and grow your list cost-effectively. You can try as many solo email marketing campaigns as you want without draining your budget.
How They Work
Let’s have a closer look at how email solo ads work.
First, you’ll need to find a solo ad broker. You’ll contact that person and access the list on their website.
Some solo ad services work differently. For example, one might charge by how many subscribers are on the list. Others may charge you by how many clicks you get from the list that you purchase.
In either case, your end goal is for your audience to click on your offer. Now, you’ll want enough conversions to generate profit.
If a broker is willing to charge you based on who notices your ad, that’s a good sign. They stand behind the quality of their list.
Targeted solo ads are an excellent way to attract the attention that you need for your business. However, they cost less than other forms of advertising.
At this point, you may wonder, “If solo ads are so great, why isn’t everyone using them?” You may also wonder, “Who wouldn’t want to make money from guaranteed leads?” Here’s where the solo ads market starts to get hazy.
In every business, there are good and bad operators. Unfortunately, there are quite a few bad operators in this field.
Many businesses won’t touch solo email ads for this reason. However, we’ll touch on finding a good solo ad supplier in a moment.
On the other hand, some marketers cannot succeed without solo ads. However, they may have experienced quite a few bumps and bruises while finding a good supplier. Luckily for you, you’re in the right place to get started with an email solo ad supplier that’s reputable.
Who Can Use Solo Ads?
Any marketer that has some kind of budget can make good use of solo ads. For instance, you may have a couple of hundred dollars to promote your product.
Guess what? That’s all you’ll need to get started with email solo ad marketing.
You may sell products in a niche where pay-per-click costs have skyrocketed. If so, you can use solo email advertisements as a way to avoid a money-draining pay-per-click bidding war.
These kinds of ads are remarkably more affordable than AdWords. You’ll also pay much more for advertising on a popular SERP such as Bing.
If you operate in an oversaturated niche with fierce competition, you might do well with email solo ads. Again, they’re great if you’re launching a new product. In fact, any marketers who need to build traffic quickly can make good use of a solo ad email list.
It takes time to write guest posts. It also takes time to build an audience organically. With email marketing solo email ads, however, you can start attracting paying customers right away.
Watch Out for Bad List Brokers
Now, let’s look closer at those rotten apples in the email solo ad business. It helps to understand what they do so that you know what to avoid.
Firstly, solo ads are 100% legal. However, that doesn’t mean that all solo email advertisement providers are legit.
Typically, solo ads are offered by an individual or a small firm. You may even deal with the list owner directly.
In the end, the level of risk involved with solo ads directly correlates to the ethics of that particular seller. The smaller the service provider, the more likely they are to do whatever they want.
Some solo email advertisement providers use less than ideal methods to build their list. Ideally, a list provider might build a list by gathering email addresses from a site that’s in your niche.
Alternatively, the provider might purchase email advertising and gather email addresses with a “squeeze page.” A squeeze page is simply designed to compel users to opt into a mailing list.
In a worst-case scenario, however, a provider may have developed their solo ad list with scraping software. Scraping software is a program that randomly gathers email addresses from websites.
This kind of software doesn’t target an audience. Nor does it ask permission from the email address owners. As you can imagine, this kind of solo ad provider’s list converts poorly.
Finding Great Solo Email Ads
Now that you know what to avoid. Let’s look at the type of solo email ad broker that will benefit your business.
Firstly, you want to stay away from anything that sounds too good to be true. In other words, you want to avoid list sellers who offer big promises.
Also, ask your friends and people in your business whether they know about a potential solo email ad provider. You can also check around with various online forums to do the same. In the forums, you’ll look for complaints or praise about the list owner.
With enough research, you can verify the credibility of a list owner. More importantly, you’ll learn if what they’re offering is worth your money.
You’ll want to carefully search for the name of the email solo list provider as well as the name of their website. You also want to have a look at their social media accounts.
Once you think you’ve found a good solo ad provider, start small. Don’t commit to a $1,000 spend on your first transaction with a new provider.
It’s good practice to start with the smallest commitment possible. Once you observe how an email solo ad list converts, you can scale up as desired. If your small campaign succeeds, you can move forward with a bigger marketing investment.
Calculating Ad Costs
If you’re new to marketing, it’s easy enough to figure out what to say to your audience. For instance, you can get started with an email advertising template.
However, you might need to learn more about email advertising costs. In any business, it’s important to make sure that you’re getting value for your investment. You also need to consider whether the price point of your offering is worth the investment.
With pay-per-click ads, for instance, imagine that ads for your niche cost $0.75 per click. Now, suppose that you have a phenomenal 7% conversion rate. PPC ads will cost you $10.71 for each conversion.
Next, let’s look at Facebook ads. Here, you might pay $0.32 per click.
Attention spans are a little shorter on social media, so we’ll estimate a 3.5% conversion rate. In that case, you may pay around $9.14 per conversion.
Now, let’s look at email solo ads. A reputable broker will offer you a fair price.
For instance, they may charge you $10 per ad for the 1,000 to 2,000 prospects that actually see it. With only a 2% conversion rate, you’ve only paid $0.50 per lead with 1,000 views. With 2,000 views, you’ve only paid $0.25 per lead.
Now, the reason why a good email solo ad provider can boost your business should be clear.
Get Started With Email Solo Ads Today!
Now you know more about email marketing solo ads and how they work. What you need now is the most trusted email solo ad provider in the business.
10DollarSoloAds.com is the best place to find cost-effective solo ad prospects that will help grow your business. We offer a variety of pricing plans to help you reach engaged subscribers who are eager to receive offers from your company.
Our team is experienced in providing high-quality leads. You can rest assured knowing we have what it takes to get results.
Don’t wait. Start generating leads today. Visit our sign-up page to get started now.