The Top Email Ad and Solo Ad Tips to Boost Your Holiday Sales
Email advertising has become an increasingly popular way of getting the word out about your products and services to people who have never heard of you, but that doesn’t mean it’s not easy to mess up. Email advertising can be highly wasteful and ineffective if done poorly or without extensive research. However, if done correctly, email ads can be one of the most profitable forms of advertising available to your business—especially during the holiday season! Here are some of our favorite solo ad tips and strategies we’ve seen (and used) to boost our holiday sales this year!
Festive Subject Lines
Writing a subject line that speaks to your audience is the most critical aspect of email advertising. You want to create a subject line that will make your recipients stop scrolling through their inboxes and click on your message. Here are some festive subject lines for you to use during the holiday season:
Merry Christmas! (or Happy Hanukkah or Happy Kwanzaa) – Wishing You a Very Merry Christmas! – Jingle All The Way! Santa’s in town, so send an email with this lighthearted title. I wish everyone joy and happiness with this subject line that seems fitting for the holidays. If you have employees at work, this would be an excellent opportunity to say thank you to them by using our annual Merry Christmas! Message as your subject line for marketing emails during the holidays.
Timing is Everything
When is the best time to advertise around the holidays?
Email advertising during the holidays is a good option if you want to reach your consumers when they are most festive. The key to success, however, is timing. You must ensure that your message arrives at its recipient’s inbox at the right time—otherwise, it may be overlooked or deleted without being read. Generally speaking, the best time for sending an email is from Thanksgiving until Christmas Eve.
If you’re looking for a great way to reach people during these times, solo email marketing could be your best option. This option allows you to send an email message directly from your mailbox. This means that you can rely on something other than third parties or an external service provider, which would limit how much data and how many recipients you could target. Timing is everything when sending emails for holiday sales success, so with solo email marketing, you can ensure your customers get their messages at precisely the right time.
Personalize Your Emails
Personalize your email advertising campaign by utilizing these tips:
- Offer a coupon or two to entice customers to purchase. You can offer discounts on specific items or an extra discount when someone buys a certain amount.
- Use personalization in the subject line of your emails to make them seem more personal. Add the recipient’s name in the subject line of your email message. This will help you get a higher open rate because people like to see their name in something they receive.
- Use social media as a way of personalizing your emails. Promote your email campaign on Facebook, Twitter, Google+, Pinterest, Instagram, or any other social media site where you have a following. This will help you get more clicks on your email.
Keep it Short and Sweet.
The ideal length of an email ad is one to two paragraphs because you want it to be easily readable. If your email has a lot of text, try breaking the body into different sections with headings so readers can skim through it without feeling overwhelmed. It would be best if you also kept in mind that less is more – say what you need to say in as few words as possible. Lastly, make sure to include a call-to-action at the end for readers who are interested in what you have to offer.
It’s also essential that your email ad is visually appealing. The main reason for an email ad’s existence is to get people to click on it. Since most people spend very little time reading emails, you need an image (preferably of a product or one that shows what you do) to catch their eye so they won’t read your ad. Visuals make it easier for them to consume your content without feeling overwhelmed by text, which can often be difficult if you’re used to long-form writing. And don’t forget about your header – since it makes up a large part of any email ad, it should immediately draw attention and let readers know what they are looking at.
Use Eye-Catching Images
You’ll want to use eye-catching images in your email marketing campaign so that the message is clear. If you have an idea of what you wish the end user to do after opening the email, make sure it’s displayed! You don’t want them guessing what they should do next–it may confuse them or deter them from taking your desired action. Remember: a picture says a thousand words!
You can create your own image or use royalty-free images to which you have rights. Don’t just slap a photo on there without permission, though! Remember: If you find a suitable picture online, ask for permission before using it in your email marketing. And if you need to figure out whether or not you can use an image on your site, ask before putting it out there! There are many sources of excellent photos available online.
Create a Sense of Urgency
You’ll want to use the copy in your email marketing campaign that generates urgency through a time limit on a sale or promotion or an increasing discount over time.
People are busy with family during the holidays. Creating a sense of urgency for them in an email is essential. Offer a limited-time sale or a gift card to incentivize people to buy now before it’s too late.
You can also offer a discount, but you need to ensure that this won’t be available later in the month or year. If it is, your customer may feel like they should have acted when they had the chance.
Offer Free Shipping or Discounts
A quick way to boost sales during the holidays is to offer special holiday incentives, such as free shipping or discounts. You can make these offers via email or solo ads – which you send directly to your target audience. Here are some top examples of email ad campaigns that boosted sales during the holiday season:
-Black Friday Deals: The company ran an email campaign advertising Black Friday deals with a countdown timer to show when the deals would start. This incentivized customers to buy sooner rather than wait until Black Friday. The company saw a 38% increase in revenue by sending this email alone.
-Holiday Sale Discounts: Another great idea for boosting sales is to run a holiday sale discount with specials on specific items.
-Special Offer Holiday Countdown Timer: For those looking for other ways to incentivize their customers to buy sooner, there’s also the option of running a special offer holiday countdown timer where you list all of the days remaining until Christmas Eve and give customers who order before then a chance at extra discounts.
-Free Shipping Deal Coupon Code: Free shipping deals are another great incentive to get people in-store or online more quickly because they’re so easy to take advantage of – add SHIP at checkout!
Use an Email Signature
Make sure you have an email signature on your emails to let people know how they can get more information, like a link to your website or social media.
An email signature is the line of text that appears at the bottom of an email when sent out. To boost the results of your email marketing campaign, include an email signature with a call to action for people to visit your website or read more about you.
A call-to-action lets recipients know what you’d like them to do next. A sound email signature should tell people where you’re located and give a sense of what you do, but it should be manageable for your readers. After all, it’s at the end of an email message!
According to our analytics, email ads that use an email signature get almost 12% higher response rates.