How to Create More Effective Lead Capture Forms With Solo Ads
Anyone who’s been around the internet marketing game for any period of time will have heard of solo ads, but not everyone knows how to use them as effectively as possible. Thankfully, with some tips and techniques, you can improve your solo ad forms and capture leads much more efficiently than ever before! If you need help with this (or just want to learn more about the benefits of solo ads in general), here are five steps you can take to create more effective lead capture forms today!
1./ Ask 1 Big Question
What would you ask if someone filled out your lead capture form? Try writing a question that’s targeted and tailored to the interests of the person who submitted their information. The more targeted, the better your chances of getting a response. Remember, at this point you’re trying to build rapport with your potential customer before asking for anything.
These questions are your key to gathering critical information. You’ll learn who they are, what they’re interested in, and how you can serve them better. These big questions could be as simple as: what brought you here today? or why are you interested in our product? By asking these types of questions, you not only make sure that their interest is real, but that there’s a fit for your business. Targeted email advertising should match both the sender and recipient so it will reach its full potential. Ask yourself 1 big question: what would you ask if someone filled out your lead capture form?
It may sound like a lot of work, but asking 1 big question is a skill that will carry you far in business. You’ll want to use these questions on all your forms, not just for lead capture. These are powerful questions you can ask yourself and your team at any point during your customer journey. Use them to get valuable feedback or even spark innovation! Just try and take one step back from your process, look at it from a new angle, and see if you’re asking enough big questions.
2./ Focus on a specific customer pain point or desire
In order to create a more effective lead capture form, identify and focus on a customer pain point. For example, let’s say you have a website about healthy living. The customer pain point for your audience might be learning how to lose weight. To improve your lead capture form, figure out what questions the visitor needs answered in order to accomplish this goal and make sure they’re front and center. Add questions that promote engagement and offer valuable content–ideally related specifically to their target customer’s pain point or desire.
Another element of a more effective lead capture form is directing them toward an offer that solves their pain point or desire. Since weight loss is your target customer’s pain point, you might offer them a free ebook about weight loss or a free email course about how to lose weight.
When you create a lead capture form that’s laser-focused on your target customer’s pain point or desire, you’ll gain their trust and encourage them to take action. This results in more leads and sales. By focusing on a specific customer pain point, you can make your lead capture forms more effective.
3./ Show you understand their problem and promise to solve it
Lead capture forms are used to capture customer information and lead them to a conversion goal (either a purchase or download) as smoothly as possible. But it’s no secret that if your lead capture form is weak, people will just leave and move on. There are many things you can do to improve the performance of your lead capture form and get more prospects in the pipeline! First off, you need to start by targeting the right audience with a solo email ad campaign that complements your subject line – For example, let’s say your goal is to capture more users who want information about pregnancy but don’t have kids yet. It might make sense to include an image of an infant on their feet at first walking next to their pregnant mom.
Next, consider using an eye-catching call-to-action with your lead capture form! If someone is interested in pregnancy and doesn’t have children yet, maybe something like Are you currently pregnant or don’t have kids? might encourage them to choose yes. You can also direct a smaller portion of users who are not interested in your product to a page where they can sign up for email updates – You can use information from their lead capture form as a way to create custom segments so you’re targeting people who want what you’re offering.
Finally, you need to make sure that your lead capture form is easily accessible! If someone doesn’t think they’ll get what they want by filling out your form, they’re not going to stick around. Make sure that you’re only asking for necessary information and providing immediate value in exchange. Consider putting your lead capture form at the top of your page right next to an eye-catching button – You can also consider using exit-intent technology so if someone is about to leave your site without filling out a lead capture form, you can show them a different pop-up prompting them with relevant information or a discount code so they see there’s value in staying on your site.
4./ Incorporate Social Proof Into the Design
When it comes to marketing and creating a business, social proof can make or break you. It all depends on who your customer is and what the demographic is of that market. One way we have found to create lead capture forms for targeted email advertising is through vertical scrolling. Vertical scrolling has become popular in recent years with many websites using this technique as an alternative to side-scrolling websites. Vertical scrolling has been proven more effective in capturing more user information, increasing conversion rates by as much as 36%.
When creating your lead capture form for targeted email advertising, make sure it is on a page with social proof already incorporated into its design. Social proof can be anything from testimonials or user reviews of your products and services. It can also include links that people have shared on their social media accounts talking about your business.
Adding these elements to your site will help build trust among potential customers and will increase conversions. In other words, do not go into any marketing campaign without incorporating social proof in some way shape or form!
5./ Offer a Follow-Up Email Sequence
- Write a follow-up email sequence to engage your leads. The primary goal of this sequence is to continue building trust with your new leads, and keep them coming back for more. This can be accomplished by providing valuable content that relates closely with the lead capture form you’ve captured their information in.
- Tailor your emails based on whether or not they signed up for an e-course you offer on the lead capture form. If they did sign up, make sure you’re following through with what you promised in the first email! If they didn’t sign up, try offering an incentive such as a discount code or free shipping so that they’ll be compelled to come back to your site. For example: Just wanted to thank you for filling out our lead capture form! We hope we can help provide some guidance in regards to __. Then send out another email five days later encouraging them to subscribe for updates if interested. The last email should arrive about six weeks after the initial engagement. Be sure to ask for feedback or referrals at the end of your emails too – after all, it’s all about growing your network and spreading the word!
- Make it Easy for People to Contact You: If someone fills out a lead capture form on your website and submits it, there should be a way to contact you quickly – either via phone call or email. Include a quick Call Me button on your landing page so people know how to get in touch with you right away. To encourage people to contact you, include testimonials from previous customers about how responsive and helpful you are. Letting them know how important customer service is will prompt people to share their own stories and tell others how great it was working with you!