5 Easy Tips To Write Effective & Responsive Email Ad Copy

Did you know that your customer’s ultimate decision on whether to buy your product or service is directly correlated with the quality of your ad copy?

Writing compelling sales copy can make or break your business. Amazingly, it is one of the top things that home businesses and internet entrepreneurs neglect when setting up their businesses.

Good copywriting can transform a poorly converting webpage or sales email into a powerful sales tool that can take your business to the next level.

Fortunately, writing good quality advertising copy that produces solid and consistent results can be easy when you follow the five tips below:

1./ Do your homework and look at the big picture

Before you even begin writing your ad or sales pitch, take a step back and think about what you are selling. Think about the basic demographics of your customers and think about the problem or dilemma that they have. How does your product/service fix or satisfy their problem or dilemma? How will your product make their life easier? What age and gender is your typical customer? What are your customer’s pain points? Only when you have thought about who you are selling to and what their needs are should you begin writing your ad copy.

2./ Develop an outline with essential headlines and sub-headlines

Start writing your email ad by outlining the essential selling points of your product and service. Logically organize them and make sure they directly address your customer’s problem or need. This outline should serve as the backbone of your email ad and should help “pull” the reader through your sales pitch. Focus on the strategy and the wording of the headline and sub-headlines, as these will be the most critical parts of the entire ad copy. Add supporting text and concise verbiage between your subheadlines to emphasize your product/service’s solution. For each pain point or dilemma that your customers have, make sure you state how your product or service will help solve those customer needs.

3./ Choose the right words

It is vital to utilize verbiage in your email ad that is strong and to the point. It is imperative only to use concise words and not waste the reader’s time. Avoid jargon and ambiguities at all costs.

When determining which words to use in your advertisement, always choose verbs and other action words that stimulate your reader and evoke an emotional response as they are reading. This style of writing is referred to as persuasive writing. Place these action power words throughout your ad copy, as these power words will propel your reader through your email ad and entice them to keep reading.

4./ Establish trust and provide a solution

One of the essential tips for writing good email ad copy is establishing “likability” with your reader. It will help if you relate yourself to them within the ad copy. Write in a manner that sounds like you would speak aloud in a conversation with the customer. Sound like a real human being instead of a monotonous paragraph of text read on a computer. Explain that you once experienced the same problem or need that they are now experiencing. Put yourself on their side by personalizing your experience concerning their needs and steer them towards how you can provide a solution.

5./ Don’t make assumptions about your reader

The biggest mistake made in most email ads is assuming that the reader knows what you are talking about. When you are writing ad copy, you should always think that the reader on the other end has no idea about how your industry, product, or service works. Without being verbose, it is essential to clearly explain exactly how your product/service will solve their problem and clearly explain the problem or need that your product fills. Be careful not to insult the readers’ intelligence, but don’t assume that they have any prior knowledge of your product or its solution.

Do you need help with copywriting?

We have some of the top copywriters in the business on our staff. We would be happy to help you transform your sales copy and start getting more sales. We offer affordable copywriting services for email campaigns, landing pages, and more. To find out how we can help please contact us at this page.