Why Solo Ads Are An Effective Method Of Email Advertising
There is arguable no better way to generate leads and new business that by using ezine advertising. Amazingly, ezine advertising is one of the least developed online advertising tools on the internet today. An ezine is an online newsletter that sells advertising space just like a print magazine would. The beauty of ezine advertising is that you contact the audience directly without having to build your own lists.
An ezine solo ad or “solo ad” is a standalone email that ezine administrators send to their subscribe base. These solo ads are the most effective method of getting your message in front of new subscribers without any distractions.
Here’s how solo ads work…
If you have a website, or a business, or a phone number that you can use solo ads to promote your business, your product, or yourself. Solo ads are standalone advertisements, meaning your message goes out alone without any others attached. To purchase solo ads you need to contact online newsletters (ezines) and ask what they charge for a standalone solo ad.
Benefits that come from using solo ads…
When compared with other online advertising methods, ezine solo ads are a very cost effective method of reaching a lot of people. A further benefit is your ability as the advertiser to find ezines that are targeted to your specific niche. When using this form of advertising you are in effect “borrowing” the ezines list of subscribers by getting your message directly to their inboxes.
How to get the most from a solo ad campaign…
You will get the most results from your advertising campaigns if you successfully target a list of subscribers that are directly related to what you are selling. If your list targeting does not match what you are selling then you are not using your advertising dollars effectively and your campaign results will not be cost effective.
When you have your solo ad sent make sure you are providing value to the recipients. If you provide good content or value to the person receiving your emails they will be more likely to provide you with their contact information (lead generation) or purchasing your products (direct sales).
It is also important to track your results by monitoring how many clicks, leads, or sales each of your solo ad campaigns are generating. This will help you monitor your results and better choose follow up campaigns and targeting.