Boost Your Email Marketing CTR with These Top 7 Email Formatting Tips

As an email marketing expert, I’ve seen many email campaigns, and I’ve noticed that the most successful ones have something in common: they are well-formatted. A well-formatted email is easy to read, visually appealing and engages the reader’s attention. Here are the top 7 ways to format an email for email marketing purposes to provide great CTR and ROI for a customer’s email campaign:

1. Keep it Simple

Simplicity is key when it comes to email marketing. A well-structured email with concise and clear text that highlights the key message and call to action is essential for effective email marketing. Use a clear and legible font and avoid too much formatting, like bold or italicized text, as it can make your email look cluttered and unprofessional. Make sure your email is scannable, with headings and bullet points to help your readers quickly understand your message. You can use short paragraphs and sentences to make your email easier to read and understand.

Action Item: Before sending your email, read through the text and ask yourself if it’s easy to understand and if it’s highlighting the key message and call to action. If not, edit it to make it more concise and clear.

2. Use a Clear and Engaging Subject Line

The subject line is the first thing that your audience will see when they receive your email. Therefore, it’s essential to create a subject line that is clear, concise, and engaging. Use action-oriented verbs and phrases to create a sense of urgency, such as “Don’t Miss Out” or “Limited Time Offer.” Personalizing your subject line by including your reader’s name or location can also increase open rates. Your subject line should be accurate and not misleading, as misleading subject lines can lead to lower open rates and damage your brand’s reputation.

Action Item: Spend time crafting an engaging subject line that accurately represents the email’s content and prompts the reader to open the email. Make sure your subject line is not misleading and accurately represents your email’s content.

3. Include a Call to Action

The call to action (CTA) is the part of the email that prompts the reader to take a specific action, such as clicking a link, making a purchase, or filling out a form. Make sure your CTA is prominently displayed and stands out from the rest of the email. Use action-oriented language and create a sense of urgency to encourage your audience to act now. Your CTA should be clear and specific, telling your readers exactly what they need to do to take advantage of your offer.

Action Item: Decide on the specific action you want your reader to take and make sure your CTA is clear and stands out visually. Use action-oriented language and create a sense of urgency to encourage your readers to take action.

4. Use Images and Videos

Visual content can be more engaging and compelling than text. Use images and videos that are relevant to your message and make sure they are high-quality and professional. Visual content can help break up long blocks of text and make your email more visually appealing. However, avoid using too many visuals that can slow down the email load time and increase the likelihood of your email being marked as spam.

Action Item: Choose images and videos that are relevant to your message and are of high quality. Optimize your visuals to ensure they are quick to load and make sure they are balanced with your text.

5. Optimize for Mobile

More and more people are using mobile devices to read their emails. Therefore, it’s essential to optimize your email for mobile devices. Ensure your email is easy to read on a small

screen and loads quickly. Use a responsive email design that automatically adjusts the layout and font size based on the device used to view the email. Make sure your email is optimized for both landscape and portrait modes to ensure that your readers have a good experience regardless of the device orientation.

Action Item: Test your email on multiple devices, including smartphones and tablets, to ensure it’s easy to read and navigate on all devices. Use a responsive email design to automatically adjust the layout and font size based on the device used to view the email.

6. Personalize Your Emails

Personalizing your emails can increase engagement and create a more meaningful connection with your audience. Use your reader’s name, location, or other relevant data to make your email feel more customized. Personalization can help you establish a relationship with your readers and increase their trust in your brand. A personalized email can help you stand out from the competition and create a more positive experience for your reader.

Action Item: Gather relevant data about your subscribers and use it to personalize your emails. Use a customer relationship management (CRM) tool to make this process easier and more efficient. Personalize your email content to reflect your reader’s interests and preferences.

7. Create Urgency with a Deadline

Adding a deadline to your email can create a sense of urgency and encourage your audience to act quickly. Use phrases like “Limited Time Offer” or “Sale Ends Soon” to prompt your readers to take action before the deadline. Deadlines can create a sense of scarcity and encourage your readers to act now instead of later. Make sure your deadline is realistic and achievable, and don’t use fake deadlines that can damage your brand’s reputation.

Action Item: Add a deadline to your email and make sure it’s prominently displayed in the subject line and body of the email. Use clear and concise language to convey the sense of urgency and make sure your readers know what they need to do before the deadline.

In conclusion, a well-formatted email is essential for effective email marketing. By following these top 7 ways to format your email, you’ll be able to create an email that is easy to read, visually appealing, and engages the reader’s attention. Take the time to complete each action item, and always test your email before sending it to ensure it looks great and works well. By doing so, you’ll increase your chances of success and achieve better CTR and ROI for your customer’s email campaign.