One of the most important aspects of any email advertising campaign is the subject line of the email. If your subject line does not entice the reader to open the email then your advertising campaigns will ultimately fail.
Here are four surefire tips for creating successful email subject lines.
Most email advertising companies and mailing platforms offer you the ability to personalize the subject line and body of your email campaign with the recipients name. Always utilize personalization whenever possible in the subject line. Personalization not only boosts the open rate of email campaigns but it creates a feeling of personal connection between you and the recipient.
2./ The Must-Read Test
Your subject line must be written in a manner that causes the reader to feel like they are missing out on something if they don’t click and open your email. Create exciting subject lines that entice people to open the email. Your recipients don’t want to feel left out, create a subject line that plays on this emotion.
3./ Read The Newspaper For Ideas
If you open a newspaper you will see how the editors have written article head lines that are short and catchy. The same basic concepts also apply to email subject lines. Make your subject lines short and enticing and entice your readers to read more. Your email subject line should clearly state what the contents of your email include, what’s in it for the reader, or what they should expect to receive by reading your email.
4./ Test, Test, Test
The absolute most important tip to improving your email subject line results is to continuously test your subject lines for effectiveness. Making small changes or tweaks to the wording can dramatically increase your open rates and results. The biggest mistake most marketers make in their email campaigns is rushing throught he process of creating their subject lines. It should be the exact opposite, you should start by creating effective subject lines and then use them as the foundation for the rest of your email campaign.